Be Unique and Authentic

Be Unique and Authentic

SBMT #02: Be Unique and Authentic Look, we’re not going to sugarcoat it. There are a lot of businesses that sell what you sell or offer what you offer. If you want to compete in your industry, you’re going to need to know more than just your target audience, you’re...

Understand Your Target Market

Understand Your Target Market

Like the foundation of a house, target markets are the cornerstone of any great business. Without a target audience in mind, coming up with successful marketing strategies becomes more difficult and a lot less focused. In order to start marketing for your business, you need to figure out who you are marketing to. There are two main ways of figuring out who your target audience is.