What is Technical SEO?
So you created some nice content, and you have done your keywords research. For some reason you still are struggling to rank well. What else can you do to improve your organic search results? The answer is Technical SEO.
First, I should start with explaining what technical SEO is. Technical SEO, is a form of website and server optimizations to help improve both your website usability, and search engine crawlability. Essentially, it comes down to this: how can I make my website faster, and easier for search engines to crawl and understand. Both aspects of technical SEO can have a huge effect on how google ranks your website and can be just as important as your content and keywords. So lets get started
improve your website load speed
There is nothing more frustrating to users, than when a site is taking forever to load. I’m sure everyone of us has experienced those websites that trigger your dialup PTSD. It’s no surprise that the slower a website page loads, the more likely the user is to bounce off of it. While site speed is frustrating for users, it is equally frustrating for search engines. Lucky for you there are some easy first steps you can take to start improving site speed.
Optimize your Image Sizes
One of the quickest ways to improve your website speed is to make sure all of your images are the right size. If your images are too large they will dramatically slow down your speed of your webpage. This is especially important on mobile, where the screen is so much smaller. You can also try using next gen image formats. These formats have been shown to decrease the image size, relative to a regular JPG.
Clear Up excess Redirects
While it may not seem like much, redirects can factor into slow load speeds. Every HTTP request adds to your load time, and redirects are no different. While permanent redirects can be a good way to ensure your audience reaches the right webpage, if you can set up the initial link to lead you to the direct page it can increase your web page load time. After making these simple changes, its time to help users navigate your website
Improve Crawlability and Usability
Website infrastructure and internal linking has a huge part to play in how your website is crawled. The easier it is for a user to navigate your pages, the easier it going to be for a search engine. By mapping out your pages and using an internal linking strategy you can ensure that not only google finds all your pages, but your customers do too. This can be done through an effective navigation menu, as well as using internal links on a page.
Check for Crawlability Issues with a Site Health Audit
Here at DMMEZ we offer a complimentary site audit for potential clients, as well as provide consistent audits to our current clients. We help you monitor your site health, and make the changes for you to improve your technical SEO. Our comprehensive audits are packed with information on how to improve your website but knowing there are issues is only the first step. Lucky for you, we make it easy to fix these issues by doing it for you. For more information on how you can get a comprehensive site audit, check out our contact page!